What is Application Integration and How Does it Work?

What is Application Integration?

Application integration is the process of enabling separate and diverse software applications, systems, or services to communicate and interact with each other—resulting in a unified and coordinated system. It facilitates the seamless exchange of data and functionality between different applications, allowing businesses to streamline processes, eliminate data silos, and improve overall efficiency.

By connecting disparate systems and ensuring consistent data flow, application integration helps organizations achieve a comprehensive view of their operations, leading to better decision-making and enhanced productivity.

In today’s business landscape, organizations employ a variety of applications to manage various aspects of their operations, such as customer relationship management (CRM), enterprise resource planning (ERP), human resource management (HRM), and more. As these applications often come from different vendors and have distinct data structures, they can’t “talk” to each other by default. Application integration bridges this gap, ensuring that these systems can work in harmony and share information without manual intervention.